Pilot Survey

As part of our research, we needed to conduct a survey that would inform us what our target audience thought about the thriller genre. The reason we have submitted a pilot is so we can see if we are getting the correct information that we will need for our research. It will also allow us to see if any of the questions we have are weak and will give us time to make any improvements that we need.

This is a copy of the pilot survey. We got 10 people to fill the survey in so that we could get a brief idea about how the survey is working. The first questions about peoples age is important as it will allow us to see what type of thriller our audience like. It will also allow us to distinguish if people aged below 18 prefer the aged 18 certificate.  We also asked people why they chose this certificate. This may influence us to produce a film that is less scary that features less blood and gory etc.

Another question that will be kept in our survey is 'what do you like to see in thriller openings?' this question will help us in our research because it will give us a clear idea of what our target audience actually want to see in a thriller. Most of the answers that we received said that they wanted to see elements of horror and drama in the opening. Other people asked for dark and intense lighting, however this may be too cliche for an opening and it could end up looking too similar and not very original.

One question that should be improved in our survey is 'Do you pay attention to thriller openings?' This question is very open and the answers that we received gave us very limited information and people were not explaining their answers. To make the question more specific we could ask people 'what is the most important element of a thriller opening?' or 'Which part of thriller openings catch your eye the most?'

By using a pilot survey, we have gained valuable information that we can put into our final survey. Even though this is not our final survey, we have still got quite a clear idea at what our target audience are expecting to see from our thriller opening.