A Look into the Media Archive - Art of the Title

As we are making the title sequence for a thriller opening, I delved into the Media Archive and looked at the website - Art of the Title

On this website there are hundreds of title sequences that have been analysed thoroughly - even having interviews with the films directors and producers, asking them why they chose to make the sequences as they did, and what ideas and themes were going through their head when they were planning and making the titles. 

A very interesting article on this website was a look into the meaning and creation of the titles for a film called crave. This article features a break down of the titles sequence and hosts an interview with the director Charles de Lauzirika and main title designer Raleigh Stewart. 

In the interview, you gain an insight into how the titles came about and why they are as they are. The director states that: 

"I knew it would need to be something that made an impact no matter how big or small it ended up. I went with main-on-ends because I just wanted the audience to be immediately immersed in the film."

When making our film, we need to consider the amount of time that our title sequence lasts in our opening. Do we want to have a prolonged sequence that slowly builds suspense? Or a short, punchy sequence that introduces the audience to the harsh reality that is our film?

The interview also explains the process that the two men went through when designing the titles. They both knew that the basis of the titles would heavily featured around a nightmarish dream world.
The director had one idea proposed, but the title designer had found inspiration else where.
For our title sequence, it is going to be a group decision as to how they look; showing the overall importance of team work and group discussion.

When making our title sequence, we will have to produce an animatic of what we envisage them to look like. The animatic can either be hand drawn, or produce with a simple piece of animation. The animatic will help us as it will give us guidelines as to shot changes and the types of edits that will go in our final sequence.
The animatic is quite clear for Crave and you can see as to how they have followed the animatic when making the finial sequence.

The title sequence of Crave is purely all animation - it has a 'Limbo' feel about it, with the dark colours and silhouette figurines. Our title won't be as well furnished as this purely because we do not have the software to create fully textured models.
This again will need to be decided as a group - the form of the sequence. Will it be purely animation? Or placed over live footage?



3d Models for different font ideas








Crave (2012) — Art of the Title - Crave's final title sequence.