Representation

One of the first key terms that I learnt in Media was Representation: the way people, groups, cultures and ideas are shown by the media. 

This then leads in to the concept of Re(Presentation). When there is an important news event, the way that the media would present it to us will not always be 100% truthful. The types of language and the way that they use it can severely effect the opinion of the reader. Which is what the media/press want to do - getting people to believe the picture they paint. 

Due to the fact that the press leave out certain elements of a story, we can never fully believe what they tell us. This leads into another key term - Mediation: The process where media institutions specifically select and organise material for their audience. A very strong example of this is live T.V. 'Live' being the operative word. Television can never truly be live. We only see what certain cameramen stream to our televisions back home. You cannot get a true sense of the atmosphere or crowd reactions to the event.

Lastly, the key concepts I will be covering in Media are: 

•Genre

•Representation 

•Ideology 

•Institutions 

•Audience 

•Media Language